The Brief
Gabby runs a successful clinic offering fertility acupuncture as an alternative treatment to help couples to get pregnant. However her website wasn’t doing her business justice and she didn’t have the time or expertise to build her own.
I was tasked with modernising the site and creating a digital platform Gabby could use to promote and expand her business. The site had to be clear, simple and easy to navigate allowing potential customers to find the information they needed quickly and without confusion.
The Approach
Pink Lotus Acupuncture is a calming and positive environment and I wanted to capture this in the design of the website. This was achieved with the soft colours from the logo blended and faded in to the white background offering gentle transitions between imagery and content.
With the design sorted I wasted no time in getting the build started. Each page was built constructed to give the user all the information they could need to make the decision and make a booking, which was an easy transition through the call to action (CTA) in the header or generous contact form above the footer offering multiple ways to contact Gabby.
The Result