The Brief
If Neil isn’t behind the camera he’s darting up and down the country on multiple photoshoots. With a lifestyle this busy Neil needed his website to keep pace for potential clients to be able to view his work before snapping him up.
I was tasked with reducing the page speed from 12 seconds to below 3 seconds increasing Neils page speed score and ultimately his ranking in Google. My second task was to redesign the site to give it a modern look and be a place for Neil to showcase his work and impressive clients.


The Approach
I wanted new customers to be impressed by Neils work so I designed the site to be minimalist and allow big bold images to do the talking. I then used the colours from his logo to highlight certain areas to really grab the users attention, such as his highly praised testimonials from previous clients.
Thanks to its minimalist design and large imagery the pages where easy on the eye and simple to navigate allowing anybody who was quickly flicking through the site to be able to get a sense of the experience and quality offered by Neil Shearer Photography.

The Result
